Many companies are trying to develop inroads into developing markets, and of course, Apple In Rio is no different. However, we question the business sense and the long-term thinking of opening an Apple store here in Rio de Janeiro.
Now, that being stated Apple may have a strategy where they will be introducing a cheaper versions of the iPhone and iPad. If this is the case, then maybe it would make sense to begin to expand operations in Brazil, but if they are not going to introduce cheaper products that will allow them to compete with their main competitor (Samsung) here in Brazil, then it would not make to enter this market.
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