NBA Is Moving On Brazil

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NBA Is Moving On Brazil
 

Yesterday, I was spending an afternoon out with my family here in Rio de Janeiro. We were spending time in a public park in a suburban area of the city went to my surprise, there was an exhibition for children from the NBA that was all over the park. 

NBA Is Moving On Brazil

NBA Is Moving On Brazil

 
There were games, big basketball hoops, as well as the free food and signs that said NBA all over. The exhibition was specifically for children and it made me totally aware that the NBA is adamant about making its organization international! I have written a post previously about the NBA’s international desires, this was one of the first times that I saw those desires manifested into an actual program on the ground.
 
What I found profound about the program yesterday, is that it was one specifically targeted toward children. I think the NBA understands that Brazil is a soccer country and in order to become one that is embracing the NBA, they have to begin with a generation of children and the program yesterday really help me to see this as it was one that was directed towards children that were about five years old.
 
What I believe the NBA sees as well, is that the 2014 World Cup and the 2016 Olympic Games are supporting festivities that present it with an anonymous opportunity. If the organization can begin nurturing young minds toward the sporting events of basketball while they are young and can also continue this from the present time, until well after those events pass, they may have a chance of growing a seed today that will probably sprout tomorrow in the minds of Brazilians.

NBA In Brazil Suburb

NBA In Brazil Suburb

 
NBA In Rio

NBA In Rio

What I saw yesterday I really liked. The NBA is getting it correct with regard to how they need to build a presence in this country that will last once the major sporting events have passed. Their attention to the creation of events for children is a great way forward. Getting Brazilians that currently love soccer to embrace basketball is much harder when dealing with adults then it is when dealing with children that do not even have an affinity of the subjects just yet. Getting children to love the sport is definitely the correct way! The NBA sees the market potential of Brazil, and creating events for the children is the way they need to gain access.

 

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